The brief
Make AI-made NFTs open to anyone
yrNFT let anyone, artist or not, generate NFTs from a few keywords using AI. It needed a brand and an interface that made Web3 feel welcoming.
The approach
Keep the blockchain behind guided steps
I wrote yrNFT's go-to-market strategy, created a bright, futuristic identity, and designed an interface that keeps the blockchain out of sight behind simple, guided creation steps. The product reads as a creative tool first.
The outcome
A creativity-first NFT platform
The brand and interface positioned yrNFT as an approachable, creativity-first platform in a market full of technical jargon.
