The brief
Packaging that gets noticed
Yhello needed branding and packaging bold enough to stand out in a crowded consumer market while showing the brand's energetic, friendly personality.
The approach
Bold colour and clean layouts in one system
I designed an identity built on bold colour and clean layouts. The packaging system carries from the box into digital content and motion graphics.
The outcome
A box people recognise at a glance
Yhello got a distinctive presence, with packaging that looks energetic and well made at first glance and a system that works across print, digital and video.
See the full project on Behance
