The brief
Stand out from other wedding fairs, edition after edition
TCE Wedding Expo needed a brand and marketing approach that set it apart from competing fairs and kept exhibitors and visitors coming back across several editions a year.
The approach
A fresh look each edition on one recognisable system
I designed an annual brand system covering the logo, colour theme, digital campaigns and on-site graphics. Each edition got its own look while staying recognisably TCE, and targeted digital campaigns drove turnout and exhibitor returns.
The outcome
300,000+ visitors per edition, at lower cost
The expo drew 300,000+ visitors per edition, and design optimisation cut A&P costs by 15%.
See the full project on Behance
