The brief
Ready for global clients, still creative
Promo Picasso, a marketing SaaS platform, was expanding internationally. It needed a brand refresh and UI/UX redesign that looked ready for global and enterprise clients while keeping its creative personality.
The approach
Refined type and colour, fewer steps in key flows
I led the brand refresh with refined typography, a colour palette built for international markets and a clearer interface. The redesign took friction out of the main user flows.
The outcome
A brand built for new markets
The refreshed brand and interface supported Promo Picasso's international expansion and gave new users a smoother first experience.
See the full project on Behance
