The brief
A tea brand among bubble tea and coffee chains
Que Tang Yu Fang, a traditional Chinese tea brand, needed an identity that honoured tea culture and stood out in an F&B market crowded with bubble tea and coffee chains.
The approach
Bold graphics drawn from the craft of tea
I developed a brand concept that pairs bold, contemporary graphics with traditional Chinese aesthetics, drawing on the craft of preparing tea.
The outcome
A premium tea brand with a place of its own
The identity positioned Que Tang Yu Fang as a premium, culturally rooted tea experience, clearly apart from trend-driven competitors.
See the full project on Behance
